Sunday 12 November 2017

Benefits of Big Data Processing

Ability to process 'Big Data' brings in multiple benefits, such as-
• Businesses can utilize outside intelligence while taking decisions
Access to social data from search engines and sites like facebook, twitter are enabling organizations to fine tune their business strategies.

• Improved customer service
Traditional customer feedback systems are getting replaced by new systems designed with 'Big Data' technologies. In these new systems, Big Data and natural language processing technologies are being used to read and evaluate consumer responses.

• Early identification of risk to the product/services, if any
 
• Better operational efficiency
'Big Data' technologies can be used for creating staging area or landing zone for new data before identifying what data should be moved to the data warehouse. In addition, such integration of 'Big Data' technologies and data warehouse helps organization to offload infrequently accessed data.

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